Topics/Courses that will be discussed are as follows: Ideation (New Product Development); How we collect and vet new product ideas; How shops submit new product ideas to Dorman; Field Work opportunities; Introduction and how to get involved with our Dorman Council and our Brand Ambassador FB group; Marketing Tools available to shops; Dorman Techline; Dorman Training Center.
Bill Donald is the NEW Idea and Innovation Manager for Dorman. His team actively works with ASPs and technicians collecting and vetting new product ideas that are organic to the aftermarket. Working closely with Sales, he is also keen in providing product awareness and education with customers.