Previous advancements in vehicle technology have NOT impacted your store operations or your ability to be profitable. The electric vehicle changes that. This business class is designed to look at everything differently. We will cover what the differences will be in marketing, talent, technical training, facility and equipment, client communication, and key performance indicators to be profitable in this new era. There are important elements to being successful as an Electric Vehicle service center. Learn to assess and plan for: Branding – how will consumers know your level of expertise; Marketing – is there a market to serve? How does it change and when; Hiring or developing the technician specialist; Technical knowledge and resources; Facility requirements and updates; Service bay equipment investments; Service advisor specialization for Electric Vehicle maintenance and repair; Your Electric Vehicle service impact on your goals, KPIs, ROI, and profits.
Bill Haas has over 40 years of experience in the automotive service and repair industry. His career includes time as a technician in a new car dealership and several independent shops, shop manager, parts counterman, shop owner, & technical trainer. Bill received the Accredited Automotive Manager (AAM) credential from the Automotive Management Institute in 1996 and has been a member of AMI’s faculty since 2002.